Relieved to Be Back at the Gym, but Is It Safe? (New York Times Online)

Relieved to Be Back at the Gym, but Is It Safe? (New York Times Online)

City gyms were allowed to reopen on Sept. 2, but lingering concerns about indoor workouts mean many may not endure.

The coronavirus has made a routine trip to the gym feel like a health threat.

 

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Fitness Services: Where the Industry is Headed (Club Solutions)

Fitness Services: Where the Industry is Headed (Club Solutions)

After all that 2020 has brought — both good and bad — the health and fitness industry is ready to move forward. Five industry leaders share their predictions of what the top industry trends and fitness services will be in 2021.

“Hybrid at-home and in-club activities and content-driven value through technology — such as mobile apps, social, member pages and celebration or reward for positive actions — which improve health will continue to increase and is something that we have continued to heavily invest in after the pandemic. But at the end of the day, health clubs are not going away and I believe they will actually be more relevant than ever.”, says Andrew Alfano, the CEO of Retro Fitness.

 

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The Virtual At-Home Fitness Boom Is Here To Stay, And Will Usher In A New Era Of Exercising That Will Last Long After The Pandemic Subsides (USA NEWS SITE)

The Virtual At-Home Fitness Boom Is Here To Stay, And Will Usher In A New Era Of Exercising That Will Last Long After The Pandemic Subsides (USA NEWS SITE)

With gyms and fitness studios temporarily shuttered earlier this year to prevent the spread of the coronavirus, consumers found alternate outlets to break a sweat — namely virtual, on-demand fitness programs.

For Retro Fitness — a chain of 150 gym locations across the US — wading into virtual programming during the pandemic ultimately helped to accelerate the company’s pre-pandemic push towards becoming a “lifestyle brand,” according to Chief Marketing Officer Victor Bao.

He added that this effort included streaming classes taught by Retro instructors, but also mental health and nutritional content. Just last week, the company launched “Retro Fitness Kitchen,” a series of healthy cooking videos available to members. Bao said that while on-demand exercise platforms are now ubiquitous, the market is still not oversaturated leaving an opportunity for Retro Fitness to capitalize on the trend.

 

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The Boutique Fitness Experience as We Know it is Dead (USA Latest News)

The Boutique Fitness Experience as We Know it is Dead (USA Latest News)

Gyms offering low-cost membership have grown in number, since they’re now tapping into a market with less disposable income, according to Todd Scartozzi, chief operating officer of Retro Fitness, which has seen a 200% increase in its franchisees in the past 5 months.

 

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Retro Fitness Donates 300 New York Yankees Tickets to New York City Schools

Retro Fitness Donates 300 New York Yankees Tickets to New York City Schools

Retro Fitness announced Monday it is donating over 300 New York Yankees tickets to three New York City schools in District 11 as part of the fitness franchise’s commitment to giving back to communities.

Over 300 seventh and eighth graders along with school chaperones and parents from Bronx Green Middle School, Bronx Park Middle School and Pelham Academy will head to Yankee Stadium thanks to Retro Fitness. On September 17th and 18th these lucky students will watch the New York Yankees as they battle late in the Season.

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Retro Fitness Names Former Starbucks Exec CEO

Retro Fitness Names Former Starbucks Exec CEO

Andrew Alfano to Drive Future Growth and Expansion

COLTS NECK, N.J. (July 29, 2019) – Retro Fitness, a leader in the high value, low price fitness space is excited to announce the appointment of Andrew Alfano as CEO. With more than 25 years in retail and franchising, he has built leading teams to drive customer experience, product innovation and brand expansion. Alfano joins Retro Fitness at a pivotal time in its growth and development.

Mr. Alfano is stepping into his new role at Retro Fitness after having successfully served as President and COO of The Learning Experience, a leading franchise academy of early education. During his tenure, the company more than doubled its center count, achieved record revenue and began plans for European expansion.

Prior to The Learning Experience, Alfano led major markets as Senior Vice President for Starbucks Coffee Company, where he was accountable for over $3.5 Billion in revenue. Under his leadership, the international coffee brand saw record growth and revenue in high-profile markets such as Chicago, Boston and the flagship market of New York. He was also an instrumental member of the team that helped lead the U.S. Business out of the company’s downturn in 2008.

“I love to build brands. Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion,” says Alfano. “By offering members everything they love about a big box gym and bundling it with personalized group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth.”

“Andrew joins Retro Fitness during a pivotal time in the company’s maturity. With his vast leadership experience and proven track record in rapid growth and brand building, he’s exactly what we need to take Retro into the future,” said Ted Kovas, Chairman of Retro Fitness.

Since its founding almost fifteen years ago, Retro Fitness has provided first-time business owners to experienced franchise operators a compelling way to be a part of the burgeoning health and wellness space. Retro Fitness’ innovation, strong operations support and proven gym model has led to over 150 gyms in 15 states and over 400,000 members. Alfano’s brand passion, experience and proven leadership will enable Retro to capitalize on its many strengths to enhance the company’s value proposition to franchisees and members and accelerate its growth.

About Retro Fitness
With more than 150 gyms open or under development across the United States, Retro Fitness is a growing gym concept that combines a variety of fitness experiences all under one roof. The gyms feature the latest circuit and weight training equipment, best in class cardio burning machines equipped with personal flat-screen TVs, Individual and Group Training options, functional training areas, signature Retro Blends Smoothie Bar, and supervised child sitting – all for a great value.

For more information, please visit www.retrofitness.com or www.retrofranchising.com to learn more about franchise opportunities.

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