Gyms Fight To Stay Open As Coronavirus Cases Surge (CNBC’s “Power Lunch”)

Gyms Fight To Stay Open As Coronavirus Cases Surge (CNBC’s “Power Lunch”)

New York state has announced new Covid-19 restrictions including an earlier closure of gyms. Andrew Alfano, Retro Fitness CEO, joins ‘Power Lunch’ to discuss why he says gyms should be part of the solution.

 

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Retro Fitness CEO Live on Fox Business’ Varney & Co.

Retro Fitness CEO Live on Fox Business’ Varney & Co.

Hard charging Stuart Varney believes the fitness industry is shrinking. With 71.6% of America overweight or obese, our CEO Andrew Alfrano laid out why we are not shrinking, how we are growing and how Retro Fitness and the fitness industry has a great opportunity to help get America Healthy.

 

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Relieved to Be Back at the Gym, but Is It Safe? (New York Times Online)

Relieved to Be Back at the Gym, but Is It Safe? (New York Times Online)

City gyms were allowed to reopen on Sept. 2, but lingering concerns about indoor workouts mean many may not endure.

The coronavirus has made a routine trip to the gym feel like a health threat.

 

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Fitness Services: Where the Industry is Headed (Club Solutions)

Fitness Services: Where the Industry is Headed (Club Solutions)

After all that 2020 has brought — both good and bad — the health and fitness industry is ready to move forward. Five industry leaders share their predictions of what the top industry trends and fitness services will be in 2021.

“Hybrid at-home and in-club activities and content-driven value through technology — such as mobile apps, social, member pages and celebration or reward for positive actions — which improve health will continue to increase and is something that we have continued to heavily invest in after the pandemic. But at the end of the day, health clubs are not going away and I believe they will actually be more relevant than ever.”, says Andrew Alfano, the CEO of Retro Fitness.

 

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The Virtual At-Home Fitness Boom Is Here To Stay, And Will Usher In A New Era Of Exercising That Will Last Long After The Pandemic Subsides (USA NEWS SITE)

The Virtual At-Home Fitness Boom Is Here To Stay, And Will Usher In A New Era Of Exercising That Will Last Long After The Pandemic Subsides (USA NEWS SITE)

With gyms and fitness studios temporarily shuttered earlier this year to prevent the spread of the coronavirus, consumers found alternate outlets to break a sweat — namely virtual, on-demand fitness programs.

For Retro Fitness — a chain of 150 gym locations across the US — wading into virtual programming during the pandemic ultimately helped to accelerate the company’s pre-pandemic push towards becoming a “lifestyle brand,” according to Chief Marketing Officer Victor Bao.

He added that this effort included streaming classes taught by Retro instructors, but also mental health and nutritional content. Just last week, the company launched “Retro Fitness Kitchen,” a series of healthy cooking videos available to members. Bao said that while on-demand exercise platforms are now ubiquitous, the market is still not oversaturated leaving an opportunity for Retro Fitness to capitalize on the trend.

 

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The Boutique Fitness Experience as We Know it is Dead (USA Latest News)

The Boutique Fitness Experience as We Know it is Dead (USA Latest News)

Gyms offering low-cost membership have grown in number, since they’re now tapping into a market with less disposable income, according to Todd Scartozzi, chief operating officer of Retro Fitness, which has seen a 200% increase in its franchisees in the past 5 months.

 

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