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The Virtual At-Home Fitness Boom Is Here To Stay, And Will Usher In A New Era Of Exercising That Will Last Long After The Pandemic Subsides (USA NEWS SITE)

The Virtual At-Home Fitness Boom Is Here To Stay, And Will Usher In A New Era Of Exercising That Will Last Long After The Pandemic Subsides (USA NEWS SITE)

With gyms and fitness studios temporarily shuttered earlier this year to prevent the spread of the coronavirus, consumers found alternate outlets to break a sweat — namely virtual, on-demand fitness programs.

For Retro Fitness — a chain of 150 gym locations across the US — wading into virtual programming during the pandemic ultimately helped to accelerate the company’s pre-pandemic push towards becoming a “lifestyle brand,” according to Chief Marketing Officer Victor Bao.

He added that this effort included streaming classes taught by Retro instructors, but also mental health and nutritional content. Just last week, the company launched “Retro Fitness Kitchen,” a series of healthy cooking videos available to members. Bao said that while on-demand exercise platforms are now ubiquitous, the market is still not oversaturated leaving an opportunity for Retro Fitness to capitalize on the trend.

 

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The Boutique Fitness Experience as We Know it is Dead (USA Latest News)

The Boutique Fitness Experience as We Know it is Dead (USA Latest News)

Gyms offering low-cost membership have grown in number, since they’re now tapping into a market with less disposable income, according to Todd Scartozzi, chief operating officer of Retro Fitness, which has seen a 200% increase in its franchisees in the past 5 months.

 

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Gym CEO says they should have been deemed ‘essential’ (Good Morning America)

Gym CEO says they should have been deemed ‘essential’ (Good Morning America)

Andrew Alfano, CEO of Retro Fitness, spoke with Amy Robach at Good Morning America about gyms reopening and why he thinks it should have happened sooner.

 

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Joe Piscopo on Gyms Reopening in New Jersey (Fox News)

Joe Piscopo on Gyms Reopening in New Jersey (Fox News)

Joe’s talks about gyms reopening in New Jersey after an extended period of time, and the guidelines that gyms will now be following to ensure the safety of members and staff.

 

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Retro Fitness CEO on NJ reopening gyms: ‘It should have happened a long time ago’ (Fox News Online)

Retro Fitness CEO on NJ reopening gyms: ‘It should have happened a long time ago’ (Fox News Online)

Tuesday marked a “very exciting day” for the 51 Retro Fitness gyms in New Jersey that were allowed to reopen from the COVID-19-mandated closure for the first time since March, CEO Andrew Alfano told FOX News.

Under Gov. Phil Murphy’s order, gyms in the state were given the green light to operate at 25% capacity starting Tuesday as long as appropriate safety preactions are in place. The directive effectively ended 169 days of mandated closures that took a financial toll on the small business owners that run the gyms, Alfano said.

 

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Retro Fitness Franchisees Back in the Gym After COVID Closures (Franchise Times Online)

Retro Fitness Franchisees Back in the Gym After COVID Closures (Franchise Times Online)

“I’ll never forget that date and time,” said Retro Fitness franchisee Dave Chichelo as he recalled when New Jersey Gov. Phil Murphy ordered the shutdown of fitness centers, along with movie theaters and casinos, in an effort to slow the spread of the COVID-19 virus.

That was 168 days ago. Now Chichelo has another date to add to his mental list: September 1, the date his gym in Fort Lee, New Jersey, reopened..

 

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