In 1998 during the dot-com boom, Chris Mittelstaedt, founder and CEO of The FruitGuys, began delivering farm-fresh fruit to offices in Silicon Valley as a healthy alternative to sodas and sweets. Business quickly took off, but just three years later he found it necessary to make a major business pivot.
When the dot-com bubble burst in 2001, Mittelstaedt lost half of his clientele overnight. He had to start delivering product himself. The FruitGuys also struggled during the Great Recession of 2008.