Retro Fitness Franchising News

In conversations with Business Insider, the chief executives of Life Time Fitness, Self Esteem Brands, and Retro Fitness make their case for leaving fitness centers open and explain why they belive closing them is a threat to public health. 

City gyms were allowed to reopen on Sept. 2, but lingering concerns about indoor workouts mean many may not endure

“Hybrid at-home and in-club activities and content-driven value through technology — such as mobile apps, social, member pages and celebration or reward for positive actions — which improve health will continue to increase and is something that we have continued to heavily invest in after the pandemic. But at the end of the day, health clubs are not going away and I believe they will actually be more relevant than ever.”, says Andrew Alfano, the CEO of Retro Fitness.

For Retro Fitness — a chain of 150 gym locations across the US — wading into virtual programming during the pandemic ultimately helped to accelerate the company’s pre-pandemic push towards becoming a “lifestyle brand,” according to Chief Marketing Officer Victor Bao.