Fitness Franchises to provide more in gym options in 2019

Fitness Franchises to provide more in gym options in 2019

Across the board, every gym and/or fitness brand sees a spike in memberships in the first quarter of the year, with consumers starting the year off strong with new year resolutions and a serious commitment to reaching their health and wellness goals. While this is a natural seasonal spike in the industry, here are the anticipated 2019 fitness trends in the $30 billon industry — with a mix of both new experiences and traditional standards back in popularity.

Consumers are seeking high-value, personalized fitness options and flexibility. We saw this with the success of services like Class Pass and people having more than one fitness membership. People want the flexibility to be able to catch a spin class with their friends, train for a team warrior competition and still enjoy a workout independently in a traditional gym setting. To avoid muscle memory and boredom, members need more than one experience to stimulate and challenge their mind and body. While they want their fitness level to improve, once the body catches up, they will need a new workout experience to tackle.

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Retro Fitness on Small Business Trends for gym franchising

Retro Fitness on Small Business Trends for gym franchising

If you’re a small business plugging away, landing a big promotional contract might seem like a long shot. However, that’s just what Retro Fitness did. The growing fitness franchise recently landed a multi-year partnership as the New York Yankees Official Fitness Center.

Small Business Trends spoke with Retro Fitness CEO Eric Casaburi about how the big deal happened and how small businesses can do the same.

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Retro Fitness Named Official Fitness Center of New York Yankees

Retro Fitness Named Official Fitness Center of New York Yankees

Just in time for the start of baseball season, Retro Fitness is now the Official Fitness Center of the New York Yankees. In this multi-year partnership, Retro Fitness receives logo-usage, player appearances, game tickets and contests to win unique experiences at Yankee Stadium for its members and more.

“Although Retro Fitness is spreading rapidly across the country, its roots are in the Tri-State area,” said Bryan Calka, Vice President of Partnerships for the New York Yankees.

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Fitness Franchise founder Eric Casaburi on Inc.com

Fitness Franchise founder Eric Casaburi on Inc.com

None of us is going to win the I’m-Perfect Award any time soon. But we can at least try to prune away some of our faults. To give you a little direction, I asked leading CEOs what bad habits they think are the most critical to ditch.

When the same tactics are no longer creating results, you can be standing too close to the situation to see what you need to do differently. If you let your pride stand in the way, you’re putting the business in jeopardy…

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Eric on Orlando Sentinel

Eric on Orlando Sentinel

Fitness club developer Vince Julien sees an opportunity when he looks at an empty property in a shopping center.

He’s been scouting Central Florida locations for new Crunch Fitness franchises, part of the growing number of value-oriented gyms that skip big-dollar amenities, such as pools and basketball courts. Even as the number of retail center vacancies shrank from a high in 2011, health clubs can still be attractive to landlords because gyms are not threatened by internet retailers.

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Fitness Franchise Founder Eric Casaburi on American Express OPEN Forum

Fitness Franchise Founder Eric Casaburi on American Express OPEN Forum

In 1998 during the dot-com boom, Chris Mittelstaedt, founder and CEO of The FruitGuys, began delivering farm-fresh fruit to offices in Silicon Valley as a healthy alternative to sodas and sweets. Business quickly took off, but just three years later he found it necessary to make a major business pivot.

When the dot-com bubble burst in 2001, Mittelstaedt lost half of his clientele overnight. He had to start delivering product himself. The FruitGuys also struggled during the Great Recession of 2008.

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