Retro Fitness Embarks on Transformation to Become a World-Class Franchisor (Club Industry)

In May 2019 when Andrew Alfano was hired as CEO at Retro Fitness, he was tasked with transforming the brand, and driving future growth and expansion. Little did he know then that his effort to do so in his first year would be capped by a global pandemic that would require even greater transformation for the high-volume, low-price brand, which Alfano refers to as high-value, low-price (HVLP).